An article by Kate Taylor appeared a couple of months ago concerning the struggle of some restaurant chains struggling to reach younger dinners. The ones struggling the most are Ruby Tuesday, Applebee’s and Chili’s. Chili’s made the decision to cut 40% of their current menu items. The word is that most of these brands are dated and fail to reach younger generations.
The CEO of Buffalo Wild Wings is stepping down. Applebee’s is closing about 135 locations. The problem is that younger folks are doing more cooking at home and ordering food that is delivered to their homes. They just do not fit the model of Boomers and Gen-Xers.
I thought this speaks to our churches related to generosity. We are still stuck in a generosity model in most churches that is designed for the Builder and Boomer generations. We have to realize that in order for the church’s message of generosity to reach new generations, we need to change. The same old stuff is just not going to keep working.
The sad truth is that while restaurants work to adapt; churches seem content to fuss about the younger folks who just need to learn how things work in the church.