Planned Giving vs. Regular Giving
It is important to remember that there is no competition between folks making a planned gift and making a regular contribution. Planned gifts come from assets held by the individual, while regular giving comes from a person’s income stream. So the two are not in competition with one another.
In fact, most research shows that persons who make a planned gift to a charitable cause will actually give more on a regular basis. This makes perfect sense when you think about it. Choosing to make a planned gift says, “This ministry is important to me.” So the person is fully committed to the work and ministry of the church.
Asking for a planned gift is not hard to do at all. It is about giving persons an opportunity to participate in the important work of ministry as a final witness to their faith. If you need help with resources, give us a call or send an email.